Prime55 — Stop your restaurant from leaking profit
How it works Features Pricing FAQ View live demo Join the waitlist
Keep more of what you make

Stop your restaurant from leaking profit.

Rising food and labor costs quietly bleed your profit for weeks — and the P&L lands too late to do anything about it. Prime55 flags it the same night, from one quick text, so you fix it while the money's still on the table.

No app to download No POS integration Logged in 20 seconds
Prime55
● Auto-logging tonight's numbers
Sales 8,420 — food 2,350 — labor 2,180
Logged for Tue, Mar 4 ✅ Prime cost tonight: 53.8%
Food 27.9% · Labor 25.9% — under your 55% target. A profitable night. 🎯
Sales 6,110 — food 1,940 — labor 1,760
Heads up ⚠️ Prime cost: 60.6% — that's about $340 of margin gone tonight. Labor ran high; reply WHY to see where.
Text your numbers…
55%
the prime-cost target to stay under
~60¢
of each dollar is food + labor
Tonight
you catch it — not in 3 weeks
20 sec
a night — the whole job

Built for operators who run on margins, not guesses

Full-Service QSR & Fast-Casual Breweries & Bars Multi-Unit Groups Food Trucks Cafés
Why "55"?

Prime cost is the one number that decides if you keep the lights on.

Prime cost is your food (and beverage) cost plus your labor cost — the two expenses you actually control day to day. Rent doesn't move. Your prime cost moves every single shift.

  • The 55% rule

    Full-service, QSR, brewery or café — every concept has a prime-cost ceiling. For most it sits near 55% of sales; drift toward 65% and your profit's gone before you notice. Set your own target and Prime55 holds you to it.

  • It moves daily — so measure it daily

    A bad-weather Tuesday with a full crew can swing prime cost 8 points. Monthly P&Ls hide it. Nightly numbers catch it while you can still act.

  • Catch the leak in the same week

    Spot a creeping food cost on Wednesday and you can fix portioning, specials, or scheduling before the weekend — not after the month closes.

The Prime55 math, every night

Food cost
$2,350
+
Labor cost
$2,180
÷
Sales
$8,420
53.8%

Prime cost — Under target ✓

How it works

Three texts. Zero spreadsheets.

No app to open, no dashboard to log into at 11pm. If you can send a text, you can run Prime55.

Text it in

At close, send three numbers — sales, food, labor. Twenty seconds from your phone. You or whoever locks up.

You → Prime55
“Sales 8420 food 2350 labor 2180”

See what you kept

Instantly know what the night actually earned you — no spreadsheet, no three-week wait for the bookkeeper.

Prime55 → You
“Logged ✅ Prime cost 53.8% — a profitable night.”

Keep more next shift

The moment a night eats into profit, Prime55 texts you — so you fix scheduling or portions before it becomes a bad month.

Prime55 → You
“⚠️ 60.6% today — ~$340 gone. Reply WHY.”
Features

Built to make you money — not busywork.

Every feature points at one thing: more of your sales staying in your pocket, with no extra work on the floor.

So easy it actually happens

It all runs over text — no app, no passwords, no training. The numbers get logged every night, by whoever locks up.

Know your profit at close

The instant your text lands, you see exactly what the night cost you — prime cost, food %, labor %. No math, no spreadsheet.

Caught before it costs you

Set your target. The night you blow past it, Prime55 texts you — so one rough shift never quietly turns into a rough month.

See where your money goes

Every text becomes a clear picture of your margins — trends, daily logs, summaries — for you and your accountant.

Walk in already knowing

A plain-English recap every Monday — where your money went, your best and worst nights, and where the trend's heading.

Spot the location bleeding cash

Each spot texts its own line. See them side by side and fix the outlier before it drags the whole group down.

Who it's for

If your margin lives or dies on food and labor, Prime55 is for you.

Full-service, QSR, breweries, cafés, food trucks, multi-unit groups — if you buy food and pay labor, Prime55 works for you.

🍽️

Full-service & casual

White-tablecloth or neighborhood favorite — your margin lives in food and labor.

🍔

QSR & fast-casual

High volume, thin tickets — every labor hour and food point moves the number.

🍺

Breweries & bars

Pour cost and bar labor swing fast. Nightly numbers keep both honest.

🏢

Multi-unit groups

Compare three or thirty locations and catch the outlier before it spreads.

55%

the prime-cost target that keeps a restaurant profitable

~60¢

of every sales dollar goes to food & labor — your biggest controllable cost

Same night

Prime55 flags a costly shift while you can still fix it

The problem we solve

Three ways restaurants quietly lose money.

None of them show up until the P&L lands — weeks too late to do anything about it.

Finding out three weeks late

By the time the P&L shows labor blew out, those shifts are long gone. Prime55 flags it at close — while you can still fix the schedule.

📉

The spreadsheet nobody keeps up

Manual tracking dies after one busy week. A 20-second text doesn't — so the numbers actually get logged every night, by whoever locks up.

🎯

Flying blind between P&Ls

Most owners see prime cost once a month. Prime55 turns it into a number you watch nightly — so small leaks never become big ones.

Why text-first wins

Spreadsheets get abandoned. Accounting software arrives late.

Prime55 sits in the one place you'll actually use it every night — your text messages.

 SpreadsheetAccounting softwarePrime55
Time to log a night5–10 minSynced next day~20 seconds
Works after close, from your pocketRarelyClunkyYes
Same-night prime costManualLags daysInstant
Alerts when you pass 55%NoNoTexted to you
Training a new managerHoursDays“Just text it”
POS integration requiredUsuallyNever
Founding pricing

One simple price per location.

Here's the pricing we're planning when Prime55 opens. Join the waitlist and founding members keep these rates for as long as they stay — no POS hookup, no contract, cancel anytime.

Groups (6+)

Running six or more locations? We'll tailor volume pricing and onboarding to your group.

Custom
  • Everything in Per Location
  • Volume pricing for 6+ locations
  • Regional & team manager access
  • Group benchmarking
  • Dedicated onboarding & support
Talk to us

Done-With-You Setup

Optional — we set you up and run a full profit audit with you.

$499 one-time
  • Guided account & number setup
  • Your targets & alerts configured
  • Full prime-cost audit of your numbers
  • 1:1 onboarding call
  • 30-day profit check-in
Join the waitlist

Standard message & data rates may apply. Prime55 never sells your data.

Early access

Be a founding operator.

We're opening Prime55 to a small group of restaurant owners first. Join the waitlist to get early access, founding-member pricing, and a real say in what we build next.

  • Early access before we open to the public.
  • Founding pricing, locked in for as long as you stay.
  • Shape the product — tell us what a busy operator actually needs.
We'll only text or email you when it's ready. No spam, ever.

Join the waitlist

Takes 20 seconds. No credit card needed.

Please enter your first name.
Please enter a valid email so we can reach you.

By joining, you agree to receive launch updates from Prime55, including occasional texts at the number you provide. Msg & data rates may apply; reply STOP to opt out, anytime. See our Privacy Policy & Terms.

FAQ

Questions operators actually ask.

You get a dedicated Prime55 number. At close, text your three numbers however feels natural — “sales 8420 food 2350 labor 2180”. We parse it, log it, calculate prime cost, and text back a confirmation. That's the whole workflow.
Prime55 sends a gentle reminder at the time you usually close. Miss a night anyway? Just text the numbers the next morning with the date and we'll backfill it cleanly.
No. That's the point. Prime55 works entirely from the numbers you text, so there's nothing to integrate, no IT, and nothing to break. If you ever want to export to your accountant, one tap gives you CSV or PDF.
Yes. On Operator and Group plans you can authorize multiple senders per location, so whoever closes can text the numbers. You still own the dashboard and the alerts.
Your sales and cost data is encrypted in transit and at rest, stored per-account, and never sold or shared. You can export or delete your data at any time.
55% is the most widely used prime-cost benchmark, and Prime55 works for every concept — full-service, QSR, breweries, cafés and more. A brewery or bar runs leaner on product; a QSR balances food and labor differently; a full-service kitchen often sits higher. You set your own target for your concept, and Prime55 alerts you against your number — not a generic one.

Prime55 is opening soon. Don't run another blind month.

Join the founding waitlist and be first through the door — then explore the live demo while you wait.

Founding pricing · Early access · No spam, ever